This Privacy Policy describes how Troop Media, LLC (“Troop Media,” “we,” “us,” or “our”), doing business as Appliance Repair Leads (“Appliance Repair Leads”), collects, uses, discloses, and safeguards information about you when you visit our website at appliancerepairleads.com (the “Site”), use our marketing and lead-generation services, or communicate with us by phone, email, or text message.

By using the Site or our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Site or submit information to us.

1. Who We Are

Troop Media, LLC is the parent company that operates the Appliance Repair Leads brand as a DBA (“doing business as”). All references to “Appliance Repair Leads,” “we,” “us,” or “our” in this Policy refer to Troop Media, LLC operating under the Appliance Repair Leads trade name. Contact details for both entities are provided at the end of this Policy.

2. Information We Collect

We collect the following categories of information:

2.1 Information You Provide to Us

• Contact information: name, business name, email address, mailing address, and mobile or landline phone number.
• Account & service details: the type of services you request, your industry, service area, marketing budget, and any preferences you share with us.
• Communications: messages you send through our contact forms, by email, phone calls, voicemails, and SMS/MMS text messages.
• Payment information: if you become a paying client, billing details are collected and processed by our third-party payment processors; we do not store full payment card numbers on our servers.

2.2 Information Collected Automatically

• Device & usage data: IP address, browser type, operating system, referring URLs, pages viewed, links clicked, and time spent on pages.
• Cookies & similar technologies: we use cookies, pixels, and similar tracking technologies to operate the Site, remember your preferences, measure performance, and support our marketing. See Section 8 for details.
• Analytics: we use Vercel Analytics, Vercel Speed Insights, and may use Google Analytics or similar tools to understand how visitors use the Site.

2.3 Information from Third Parties

We may receive information about you from advertising and marketing platforms (such as Google Ads, Meta, or LinkedIn), from publicly available sources, or from referral partners who have your permission to share it with us.

3. How We Use Your Information

We use your information to:

• Provide, operate, and improve our marketing and lead-generation services;
• Respond to your inquiries, schedule consultations, and deliver requested information;
• Send you transactional messages (such as appointment confirmations, account updates, service notifications, and support replies);
• Send you marketing or promotional communications (only with your consent, where required by law);
• Process payments, manage your account, and provide customer support;
• Measure and improve the performance of our Site and marketing campaigns;
• Detect, prevent, and address fraud, abuse, and security issues;
• Comply with our legal obligations and enforce our agreements.

4. SMS / Text Message Communications & Consent

Express Written Consent. By providing your mobile phone number to Appliance Repair Leads through a web form, paper form, verbal agreement, or other opt-in method, you give your express written consent to receive recurring SMS and MMS text messages from Appliance Repair Leads (a DBA of Troop Media, LLC) at the number provided. Consent is not a condition of any purchase.

Program Description. Our text messaging program may include appointment confirmations, lead notifications, service updates, account alerts, customer support replies, and promotional messages about our services and offers.

Message Frequency. Message frequency varies based on your interactions with us.

Message & Data Rates. Message and data rates may apply. Please consult your mobile carrier for details about your plan.

Opting Out (STOP). You may opt out of SMS messages at any time by replying STOP to any text message you receive from us. After you send STOP, we will send a single confirmation message and will not send you further texts unless you opt in again.

Help (HELP). Reply HELP to any text message you receive from us for assistance, or contact us using the details at the end of this Policy.

Carrier Disclaimer. Carriers are not liable for delayed or undelivered messages. Supported carriers include AT&T, T-Mobile, Verizon Wireless, Sprint, Boost, U.S. Cellular, MetroPCS, and most other U.S. carriers.

No Sharing of Mobile Information for Marketing. No mobile information, including phone numbers and SMS opt-in data, will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors that support our services (such as customer-support providers, CRM platforms, and SMS service providers like Twilio or HighLevel) is permitted solely to operate the messaging program. All other categories of information exclude text-messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. How We Share Information

We do not sell your personal information. We share information only in the following limited circumstances:

• Service providers. With vendors that perform services on our behalf — for example, hosting (Vercel), CRM and SMS delivery (HighLevel, Twilio), email delivery, analytics, and payment processing. These providers are contractually required to safeguard your information and use it only to perform services for us.
• Business transfers. In connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business or assets, subject to standard confidentiality protections.
• Legal & safety. When we believe in good faith that disclosure is required by law, legal process, or a governmental request, or is necessary to protect our rights, property, or safety, or that of others.
• With your consent. When you direct us to share information with a specific third party.

As stated in Section 4 above, mobile opt-in data and SMS consent are never shared with third parties or affiliates for marketing purposes under any circumstance.

6. Data Retention

We retain personal information for as long as necessary to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we will delete or de-identify it. SMS opt-in records and consent logs are retained for as long as required by applicable law and carrier guidelines.

7. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorized access, disclosure, and alteration. However, no method of transmission over the internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Cookies & Tracking Technologies

We use cookies and similar technologies for essential site functionality, performance analytics, and advertising. You can control cookies through your browser settings. Disabling certain cookies may affect Site functionality. We may also use server-side analytics that do not rely on cookies.

9. Your Rights & Choices

Depending on your state of residence, you may have the right to:

• Request access to the personal information we hold about you;
• Request correction of inaccurate personal information;
• Request deletion of your personal information;
• Opt out of certain processing, including marketing communications;
• Withdraw consent at any time (without affecting the lawfulness of prior processing).

To exercise these rights, contact us using the details at the end of this Policy. We will respond within the time period required by applicable law. We will not discriminate against you for exercising your rights.

9.1 Marketing Email Opt-Out

You may unsubscribe from marketing emails by clicking the “unsubscribe” link in any email you receive from us. Note that you may still receive transactional or service-related emails after unsubscribing from marketing emails.

9.2 Do Not Track

Our Site does not currently respond to “Do Not Track” browser signals.

10. Children’s Privacy

Our Site and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete that information.

11. International Users

Our services are intended for users in the United States. If you access the Site from outside the United States, your information will be transferred to, stored, and processed in the United States, where data-protection laws may differ from those in your jurisdiction.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page reflects the most recent revision. Material changes will be communicated by posting the updated Policy on the Site and, where appropriate, by other means. Your continued use of the Site after the effective date of any changes constitutes your acceptance of the revised Policy.

13. Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Troop Media, LLC (d/b/a Appliance Repair Leads)
Lake Charles, LA
Email: hello@appliancerepairleads.com
Phone: (337) 545-3030